In my previous post I talked about the importance of sponsorship and maintaining good relations with your sponsor. In this article part 2 of 3 I will talk about the process of finding sponsors, attracting sponsors and entering into an agreement with a sponsor.
For those of us who race competitively for very long come to grips with the cost of our hobby. Do not be fooled, if you race and race for a team you are in a business. You are a one man PR and Marketing Army. That is if you have sponsors. If you have not been doing this for your sponsors they wont be sponsors for long.